Life is a tapestry of unexpected twists and turns, and my journey from a Masters in Classics at the University of St Andrews to becoming a marketing intern at In2tec is a testament to the unpredictability of opportunities that await us. In2tec, a pioneering technology company specialising in sustainable electronic solutions, provided me with a unique platform to channel my existing skills into a new context, fostering personal and professional growth.
A Leap into the Unknown
Completing my Master's in Classics was a significant achievement, but it left me uncertain about the direction my career should take. The prospect of venturing into the realm of technology and marketing seemed daunting, but the moment I stepped into In2tec's innovative workspace, I knew I was embarking on a transformative journey.
Blending Existing and New Skills
My academic background in Classics might seem worlds apart from the cutting-edge technology landscape, but In2tec demonstrated that skills are transferable across disciplines. My proficiency in research and report writing, honed during my time at university, became invaluable assets as I delved into the realm of sustainable technology.
One of my major tasks involved conducting in-depth research on the UK government's Waste Electrical and Electronic Equipment (WEEE) initiative and similar initiatives worldwide. This allowed me to apply my research skills to a real-world context, analysing regulatory frameworks, understanding their implications, and assessing how In2tec's offerings aligned with these initiatives. The experience was a powerful reminder that learning is a lifelong journey, and skills developed in one field can seamlessly translate into another.
Nurturing Opportunities: Enhancing Media Databases
In2tec's commitment to sustainability extended beyond its products; it encompassed every facet of its operations, including marketing. One of my roles was to contribute to enhancing the company's media databases. This involved identifying potential opportunities for showcasing In2tec's groundbreaking technologies through various media outlets, industry events, and partnerships.
This task not only sharpened my research skills further but also emphasised the importance of meticulous data management and strategic networking in the marketing realm. As I curated a database with precision and thoughtfulness, I discovered how attention to detail could amplify a company's visibility and communicate its dedication to sustainability to a broader audience.
United by Purpose: A Spirit of Collaboration
In2tec was more than just a workplace; it was a community of like-minded individuals united by a common purpose. The palpable team spirit was epitomized by the company's family fun day—a delightful blend of professional camaraderie and personal connections. The event brought together staff and their families for a day of bonding, complete with a BBQ and team-building activities like egg and spoon races and sack races.
This experience underscored the importance of a positive work culture and how it can foster an environment conducive to creativity and innovation. It also reinforced the notion that, regardless of our diverse backgrounds and skill sets, we could come together to create something greater than the sum of its parts.
Exploring New Horizons: The Realm of Marketing
Perhaps one of the most enriching aspects of my internship at In2tec was the plethora of opportunities to explore different dimensions of a marketing career. Beyond my primary responsibilities, I had the privilege to collaborate with professionals from various departments, participate in meetings, and even contribute to brainstorming sessions for upcoming marketing campaigns.
This exposure unveiled the multifaceted nature of marketing within a technology company. It revealed that marketing is not confined to a single role but encompasses a multitude of tasks, from creative ideation to strategic planning. This firsthand experience demystified the world of marketing, instilling a newfound appreciation for the intricacies of the field.
My journey from a Master's in Classics to a marketing intern at In2tec encapsulates the essence of unexpected opportunities and personal growth. In2tec's innovative spirit, unwavering commitment to sustainability, and collaborative work culture provided an ideal environment for me to leverage my existing skills in a new context.
The convergence of technology, sustainability, and marketing proved to be a fertile ground for learning, exploration, and transformation. Whether it was conducting research on international initiatives, enhancing media databases, or participating in team-building activities, every facet of my internship contributed to a holistic understanding of marketing's dynamic landscape.
As I continue to chart my professional path, the lessons I learned at In2tec remain invaluable. They serve as a reminder that growth flourishes when we step outside our comfort zones and embrace the uncharted territories of our capabilities. My time at In2tec was more than just an internship—it was an odyssey of evolution, empowerment, and the realisation that even the most unexpected journeys can lead to the most remarkable destinations (had to get a classics reference in there somehow!).
Izzy, Marketing Intern